Every call carries the marketing that made it ring.
Dynamic tracking numbers swap in for each visitor, so the call that closes is tied to the exact source, campaign and keyword — then forwarded to your real line without the caller noticing a thing.
One number on the page. A different one per visitor.
From the moment your tag loads, any tel: link or phone element is swapped for a tracking number drawn from your pool. Two visitors from two campaigns see two numbers — so when either calls, Loop already knows which marketing sent them.
- Works on every tel: link and phone element automatically
- Numbers rotate between visitors from a shared pool
- Calls forward to your real line — nothing changes for the caller
Size a pool to peak visitors — not total traffic.
Pool numbers are shared and rotate between visitors, so you only need enough to cover your busiest concurrent moment. Dedicate a number when you want one channel — a print ad, a Google Business Profile — permanently tied to its own line.
- Pooled — rotate automatically; cheapest for most sites
- Dedicated — lock one number to one channel
- Provisioned on Twilio at purchase, billed at cost
Record, transcribe and score the conversation.
A forwarded call can be recorded and written up, so a qualified lead arrives with the conversation behind it — and the AI score that reflects what was actually said.
Recording
Capture every forwarded call automatically, stored against the lead it belongs to.
// metered per minuteTranscription
An accurate transcript of each call, searchable and ready for the AI to score on intent.
// ASR per minutePCI redaction
Strip card numbers from recordings and transcripts to keep sensitive data out of your store.
// compliance add-onConsent-aware from the first visit
Loop holds until your consent manager grants permission, keeping call tracking onside with UK GDPR.
Put a number on every call that matters.
Dynamic tracking, recording and AI scoring — live in one install. A 20-minute demo, on your own traffic.
Book a demo →