Terms of Service
v1.0 · Approved 14 July 2026 · ICO registration submitted 14 Jul 2026 — reference to follow.
These terms form the contract between We Are Intrinsic Limited (company no. 13158150), registered office: Mabgate Business Centre, Mabgate, Leeds, LS9 7DR, England ("we") and the business customer ("you") for the Intrinsic Loop service. The service is for business use only. By creating an account, clicking to accept, or signing an order form referencing these terms, you agree to them and to the incorporated Data Processing Agreement.
1. The service
Loop captures, attributes and analyses inbound enquiries (calls, forms, chats and — where enabled — emails) for websites you control or are authorised to instrument, including dynamic phone-number insertion, call recording and transcription, and AI-based analysis. Features per plan are described at /pricing.
2. Plans, fees and renewal
2.1 Plans, allowances (sites, number pools, members) and add-ons are as published at /pricing at the time of purchase or renewal. 2.2 Subscriptions renew automatically monthly or annually until cancelled. You can cancel any time, effective at the end of the current billing period. 2.3 We may change prices with 30 days' notice, effective at your next renewal. 2.4 Fair use: 2,000 recorded minutes per site per month; sustained excess may be metered at published overage rates after notice. 2.5 Fees are exclusive of VAT. Late/failed payment may lead to suspension after 14 days' notice.
3. Your responsibilities — recording and lawful basis (important)
3.1 You are the controller of your callers' and visitors' personal data; Loop processes it as your processor under the DPA. 3.2 Call recording notices are your responsibility. Loop provides a configurable pre-call notice (default: ON). If you disable or alter it, you warrant you have another lawful mechanism; you indemnify us against claims arising from recording without adequate notice or lawful basis. 3.3 You will only instrument websites and numbers you are authorised to track, and will maintain a compliant privacy notice and (where required) consent mechanism on tracked sites. Loop's tag supports consent-gating.
4. Acceptable use
No unlawful content or purposes; no tracking of special-category data by design; no attempts to defeat tenant isolation, rate limits or security controls; no resale except under a Reseller Addendum; no use to build a competing product.
5. Data protection
The Data Processing Agreement (incorporated by reference) governs personal data we process for you, including the sub-processor list, security measures, breach notification, and deletion on exit. Retention defaults and options are as described in the DPA schedule.
6. Suspension and termination
6.1 Either party may terminate for material breach unremedied after 14 days' notice. 6.2 On termination or expiry: a 30-day grace window for full export, after which data is erased by our deletion engine (anonymised statistics excepted). Recordings are destroyed everywhere they exist. 6.3 We may suspend immediately for security threats, unlawful use or non-payment (after the §2.5 process).
7. Intellectual property
We own the service and all improvements; you own your data and your clients' data. You grant us the licence needed to operate the service. Anonymised, aggregated statistics may be used to improve the service.
8. Warranties and liability
8.1 Service provided with reasonable skill and care; targeted availability is high but not warranted at a specific percentage in this tier. 8.2 Attribution and AI outputs are analytical aids, not guarantees — scores, transcripts and sentiment may contain errors and must not be the sole basis for consequential decisions. 8.3 Neither party excludes liability that cannot lawfully be excluded. Otherwise, each party's aggregate liability is capped at fees paid in the 12 months preceding the claim; neither party is liable for indirect or consequential loss, lost profits or lost data (beyond our DPA obligations).
9. General
Versioned terms; material changes with 30 days' notice, continued use constituting acceptance at renewal. Governed by the laws of England and Wales, courts of England and Wales. Notices by email to account owner / hello@weareintrinsic.co.uk.