Know which marketing makes the phone ring.
Loop ties every call, form and chat back to the marketing that produced it — recorded, scored and attributed. Built for agencies to run for their clients, with unlimited free client logins on every plan.
A 20-minute demo · see it on your own traffic, full inbound suite
Every inbound lead attributed — however many sites you run.
- Calls, forms & chat capture
- Recording, transcription & AI scoring
- Caller sentiment & department scorecards
- Full source/campaign/keyword attribution
Busier phones, and the coaching to make them convert.
- Everything in Loop, plus:
- AI coaching & operator scorecards
- CRM webhooks & revenue reports
- Client portal logins
In-house teams and multi-brand operators.
- Everything in Loop Plus, plus:
- API access & integrations
- Priority support
- 1 freephone (0800) number
Sell attribution as your own service, at your own margin.
- Everything in Loop Pro
- Full white-label — your brand throughout
- Unlimited free client logins
- Co-branded client reports
Prices in GBP, exclude VAT. Annual = pay for 10 months, get 12. Sites are unlimited on every plan — we band on leads, not URLs. Tracking numbers are included and sized for you: we measure your real peak usage in the first fortnight and adjust, so you never have to guess. Above 2,000 leads a month, or more than 50 client sites, is Enterprise — annual commit, DPA, SSO and named support.
Every plan, side by side.
Every plan includes the full product — capture, recordings, transcripts, AI scoring, coaching and attribution. Tiers add capacity: more sites, bigger number pools, then client portals at Scale and full white-label at Agency. Outbound is a paid add-on on any plan.
swipe to compare →
| Feature | Loop | Loop Plus | Loop Pro | Agency |
|---|---|---|---|---|
| Attribution & tracking | ||||
| Call tracking + dynamic numbers | ✓ | ✓ | ✓ | ✓ |
| Form, chat & transaction attribution | ✓ | ✓ | ✓ | ✓ |
| Live who’s-on-site | ✓ | ✓ | ✓ | ✓ |
| AI & recording | ||||
| Call recording | ✓ | ✓ | ✓ | ✓ |
| Transcription | ✓ | ✓ | ✓ | ✓ |
| AI call summary | ✓ | ✓ | ✓ | ✓ |
| Caller sentiment | ✓ | ✓ | ✓ | ✓ |
| Department call scoring | ✓ | ✓ | ✓ | ✓ |
| Coaching | ||||
| AI coaching + operator scorecards | – | ✓ | ✓ | ✓ |
| Outbound · paid add-on (any plan) | ||||
| Agent app, campaigns & missed-call follow-up | Add-on | Add-on | Add-on | Add-on |
| Numbers & usage | ||||
| Included tracking numbers | 20 | 40 | 90 | 10 / client |
| Included freephone (0800) | – | – | 1 | 1 |
| Leads / mo (calls, forms & chat) | 200 | 750 | 2,000 | 150 / client |
| Accounts & platform | ||||
| Unlimited free client logins | ✓ | ✓ | ✓ | ✓ |
| API access & integrations | – | – | ✓ | ✓ |
| White-label dashboard | – | – | – | ✓ |
| Support | Priority | Priority | Dedicated | |
À-la-carte on any plan.
Extend any tier with exactly what a client needs. “From” prices; monthly unless marked one-off. Overages are metered and billed automatically, so a busy month never interrupts tracking.
| Add-on | From | Type |
|---|---|---|
| Extra local tracking number | £1.50 / mo | Recurring |
| Freephone (0800) number | £6 / mo | Recurring |
| Extra agent app seat (outbound) | £9 / mo | Recurring |
| Outbound minutes | £0.08 / min | Metered |
| Extended data retention (24 months) | £25 / mo | Recurring |
| Number porting (bring your own) | £25 | One-off |
Turn Loop into a full outbound engine.
Add outbound to any plan: a mobile agent app with click-to-call, call campaigns and missed-call follow-up — every call recorded, transcribed and coached, just like inbound.
- Mobile agent app with click-to-call
- Call campaigns & missed-call follow-up
- Recorded, transcribed & coached like inbound
Billed on actual usage, priced near cost — no surprise markup.
Outbound — 2 seats £18 + 640 min × £0.08 = £69.20
Add outbound calling?
Turn Loop into a full outbound engine — your team dials, and every call is recorded, transcribed and coached like your inbound.
Reselling Loop to your own clients?
£199/mo platform, then £39 per client site — £34 once you pass ten, £31 past twenty-five. Full white-label, unlimited free client logins, co-branded reports. Retail it at whatever you like: at ten clients you'd pay £589 and bill £1,190 at a modest £119 each. It pays for itself from about three clients — below that the platform fee is doing the work.
Talk to us about agency pricing →Past the published ladder?
Above 2,000 leads a month, or more than fifty client sites, the standard rates stop and we agree a committed one. Annual contract, invoiced and PO-friendly, signed DPA with named sub-processors, SSO, retention set to whatever your policy requires, and a named support contact. From £999/mo.
Talk to us about Enterprise →Good to know.
Do my clients pay for logins?
Never. Every plan includes unlimited free, read-only client logins — there’s no per-seat charge. You buy the plan; your clients get their own view of their leads, calls and reports at no extra cost.
How does outbound work, and what does it cost?
Outbound is a paid add-on on any plan — a mobile agent app with click-to-call, campaigns and missed-call follow-up, recorded, transcribed and coached like inbound. Add it at checkout or anytime from billing. It's billed on usage: £9/mo per agent seat plus £0.08/min of outbound talk time.
What counts toward my allowance?
Leads — every call, form submission and chat we capture and attribute. One number, not a separate quota for calls and another for forms. Spam and bot traffic don't count: if the AI marks a lead as junk it never reaches your allowance. Sites don't count at all, so run as many as you like on any plan. Go over and we'll talk to you about the right tier — we don't stop tracking your leads mid-month.
How does annual billing work?
Pay for ten months, get twelve — two months free. Toggle any plan above to see the annual figure. Metered usage is still billed as you go.
Can I white-label it?
Yes, on the Agency plan — your brand throughout the dashboard and on client reports. It's £199/mo plus £39 per client site (less as you grow), and there's no separate white-label fee to buy on top.
Can I see it before committing?
Yes — 14 days with one client site and the full inbound suite, so you can attribute real calls before you commit.
Know where every lead comes from.
Start attributing calls, forms and chats in minutes. Book a 20-minute demo and see it on your own traffic.
Book a demo →