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Loop / Outbound

Chase every lead back — fast, and coached. Beta

Inbound tells you which calls came in. Outbound watches what your team does next: every outbound sales and follow-up call recorded, transcribed, scored and tied to an outcome — with speed-to-lead front and centre, because calling back fast is the single biggest driver of whether a lead converts.

Beta · figures below are sample data. Live call capture connects per client. Available as a paid add-on on any plan.

0%
Connect rate · example, last 30 days
0m
Median speed-to-lead (callback)
0
Next steps booked or quoted
£0
Won revenue attributed
Speed to lead

The clock is the deal.

Leads called back inside five minutes convert far better than those left for hours. Loop times every callback, surfaces your median, and shows you exactly which slow callbacks are leaking revenue — so you can fix the follow-up, not just measure it.

  • Median callback time, tracked per agent
  • Slowest callbacks flagged — the deals most at risk
  • Tied to outcomes, so you see what speed is worth
Slowest callbacks at risk
Owen Frostkitchen extension · Tom Reeves6h 12m
Liam Bellloft conversion · Sarah Doyle4h 40m
Grace Reidgarage conversion · Megan Clarke3h 05m
Raj Patelconservatory · Tom Reeves2h 18m
Rep leaderboard

See who's dialling — and who's closing.

Every outbound call rolls up by agent: dials, connect rate, average call score, next steps booked and won revenue. Sorted by what matters.

RepDialsConnectAvg scoreBookedWon revenue
Priya Shah7868%8216£64,000
Dave Wilson8663%7414£48,500
Megan Clarke6459%6911£34,000
Tom Reeves7158%619£22,500
Sarah Doyle4155%525£13,000
Per-call coaching

Every connected call, scored six ways.

Outbound has its own rubric — from the opener to compliance — so agents get specific, fair feedback on the calls they make, not just the ones they take.

Rep · Priya Shah → Nadia Okafor · 5m 20s ConnectedWon · £38,000
84Excellent
Opener & purposeNamed herself and the enquiry reason in the first line
Permission & rapportAsked for a moment; warm but efficient
DiscoveryGot scope and stage — didn't confirm budget
Objection handlingTurned “just getting quotes” into a survey
Next stepBooked a survey for Thursday, with a time
ComplianceStated the call was recorded; no DNC issue

Summary

Strong opener and booked a clear next step. Handled the “just getting quotes” objection by offering a firm survey slot to compare against.

Next time

  • Confirm a rough budget range during discovery
  • Summarise the agreed next step back to the prospect
Coaching tipTextbook objection turn — bank it. Add a one-line budget check and this is a 90+ call.
Outcomes

Every call ends somewhere.

Connected calls are tagged with an outcome and, where there's a number, a deal value — so outbound effort ties straight to pipeline and won revenue.

Won

Closed business, with the deal value attributed back to the agent and the call.

Booked

A concrete next step secured — a survey or appointment on the calendar.

Quoted

A price is out with the prospect, with its value tracked in the pipeline.

Lost

Not proceeding — logged honestly so connect and win rates stay real.

Inbound and outbound, one standard

Agent Trainer scores how your team answers calls; Outbound scores how they chase them. Same fair, explainable coaching — across the whole conversation.

See Agent Trainer

Call back faster. Close more.

Outbound scoring, speed-to-lead and team leaderboards — in beta now. Book a demo.

Book a demo