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Loop / Forms & chat

Forms and chats, tagged the moment they happen.

Not every lead picks up the phone. Loop captures every form submission and chat conversation with its full marketing source attached — and scores it on the same scale as a call.

Form capture

No re-build. No copy-paste of hidden fields.

Once the tag is live, every submission is captured with channel, campaign, keyword and landing page already attached. You don't touch your forms, and you don't lose attribution when someone fills one out three visits later.

  • Works with your existing forms — nothing to rewire
  • Carries first-touch and last-touch source
  • Survives Safari with first-party cookies
Captured form lead new
TypeQuote request
Sourcefacebook_ads
CampaignSpring — Bathrooms
Landing page/bathroom-fitting
Qualified£1,150Est. value
Chat capture

Chat conversations, scored like every other lead.

A high-intent chat gets the same treatment as a phone call: captured, attributed and graded for intent — so a serious enquiry never sits unread in a widget while the source that produced it goes uncredited.

  • Whole conversation captured, not just an email
  • Scored on intent alongside calls and forms
  • Flows into the same reports and webhooks
Do you cover LS6 and can you come this week?
Visitor from organic · landing on /emergency-plumbing. Intent reads high — postcode given, urgency stated.
High intent£2,400Est. value
One feed, one standard

Every channel graded the same way.

Calls

Recorded, transcribed and scored from what was said.

Forms

Captured with full source on submit — no fields to wire.

Chats

Whole conversation scored for intent, not just an address.

Catch the leads that never call.

Forms and chats, attributed and scored automatically. A 20-minute demo, on your own traffic.

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