Know which marketing makes the phone ring.
Loop ties every call, form and chat back to the marketing that produced it — recorded, scored and attributed. Built for agencies to run for their clients, with unlimited free client logins on every plan.
A 20-minute demo · see it on your own traffic, full inbound suite
One business, every inbound lead attributed.
- Calls, forms & chat capture
- Recording, transcription & AI scoring
- Caller sentiment & department scorecards
- Full source/campaign/keyword attribution
Several properties, one attributed inbox.
- Everything in Single Site, plus:
- CRM webhooks
- Revenue & ROI reports
- Email lead ingestion ready (add-on)
In-house teams & growing agencies.
- Everything in Multi-Site, plus:
- Client portal logins
- 1 freephone (0800) number
- Priority support
Sell attribution as your own service.
- Everything in Scale, plus:
- Full white-label — your brand throughout
- Co-branded client reports
- White-glove onboarding
Prices in GBP, exclude VAT. Annual = pay for 10 months, get 12. We don’t meter your leads or calls — fair-use of 2,000 recorded minutes per site per month. Resellers: wholesale from £36/site with your own retail pricing — talk to us.
Every plan, side by side.
Every plan includes the full product — capture, recordings, transcripts, AI scoring, coaching and attribution. Tiers add capacity: more sites, bigger number pools, then client portals at Scale and full white-label at Agency. Outbound is a paid add-on on any plan.
swipe to compare →
| Feature | Single Site | Multi-Site | Scale | Agency |
|---|---|---|---|---|
| Attribution & tracking | ||||
| Call tracking + dynamic numbers | ✓ | ✓ | ✓ | ✓ |
| Form, chat & transaction attribution | ✓ | ✓ | ✓ | ✓ |
| Live who’s-on-site | ✓ | ✓ | ✓ | ✓ |
| AI & recording | ||||
| Call recording | ✓ | ✓ | ✓ | ✓ |
| Transcription | ✓ | ✓ | ✓ | ✓ |
| AI call summary | ✓ | ✓ | ✓ | ✓ |
| Caller sentiment | ✓ | ✓ | ✓ | ✓ |
| Department call scoring | ✓ | ✓ | ✓ | ✓ |
| Coaching | ||||
| AI coaching + operator scorecards | – | ✓ | ✓ | ✓ |
| Outbound · paid add-on (any plan) | ||||
| Agent app, campaigns & missed-call follow-up | Add-on | Add-on | Add-on | Add-on |
| Numbers & usage | ||||
| Included tracking numbers | 5 | 10 | 18 | 35 |
| Included freephone (0800) | – | – | 1 | 1 |
| Tracked calls / mo | ~40 | ~120 | ~350 | ~900 |
| Form & chat leads / mo | 150 | 500 | 1,500 | 4,000 |
| Accounts & platform | ||||
| Unlimited free client logins | ✓ | ✓ | ✓ | ✓ |
| API access & integrations | – | – | ✓ | ✓ |
| White-label dashboard | – | – | – | ✓ |
| Support | Priority | Priority | Dedicated | |
À-la-carte on any plan.
Extend any tier with exactly what a client needs. “From” prices; monthly unless marked one-off. Overages are metered and billed automatically, so a busy month never interrupts tracking.
| Add-on | From | Type |
|---|---|---|
| Extra local tracking number | £1.50 / mo | Recurring |
| Freephone (0800) number | £6 / mo | Recurring |
| International tracking number | £8 / mo | Recurring |
| Memorable / golden number | £10 / mo | Recurring |
| Extra agent app seat (outbound) | £9 / mo | Recurring |
| White-label dashboard | £39 / mo | Recurring |
| Priority support | £49 / mo | Recurring |
| API access & CRM integration | £29 / mo | Recurring |
| Extended data retention (24 mo) | £15 / mo | Recurring |
| Extra sub-account | £15 / mo | Recurring |
| Number porting (bring your own) | £25 | One-off |
| Dedicated onboarding | £199 | One-off |
| PCI redaction | £0.02 / min | Metered |
| Call-minute overage | £0.08 / min | Metered |
| Extra tracked site (incl. 5-number pool) | £45 / mo | Monthly |
| Email lead ingestion — point portals & lead mailboxes at Loop (coming soon) | £29 / mo per site | Monthly |
| Extended retention — 24 months | £25 / mo | Per account |
| Extended retention — 36 months | £40 / mo | Per account |
| Compliance retention — up to 7 years, full audit trail | £75 / mo | Per account |
Turn Loop into a full outbound engine.
Add outbound to any plan: a mobile agent app with click-to-call, call campaigns and missed-call follow-up — every call recorded, transcribed and coached, just like inbound.
- Mobile agent app with click-to-call
- Call campaigns & missed-call follow-up
- Recorded, transcribed & coached like inbound
Billed on actual usage, priced near cost — no surprise markup.
Outbound — 2 seats £18 + 640 min × £0.08 = £69.20
Add outbound calling?
Turn Loop into a full outbound engine — your team dials, and every call is recorded, transcribed and coached like your inbound.
Need a different shape?
Agencies that don’t fit a tier can build a bespoke package — pick your numbers, call volume, seats and modules, priced from the add-on rates on a £49/mo platform base. A like-for-like custom build costs a little more than the nearest fixed tier, in exchange for exactly the shape you want.
Build a custom plan →Reselling Loop to your own clients or other agencies?
A fully white-labelled base at £399/mo, including up to 10 sub-accounts and pooled usage, with everything beyond passing through at add-on rates. Your brand, your margins.
Talk to us about reseller pricing →Good to know.
Do my clients pay for logins?
Never. Every plan includes unlimited free, read-only client logins — there’s no per-seat charge. You buy the plan; your clients get their own view of their leads, calls and reports at no extra cost.
How does outbound work, and what does it cost?
Outbound is a paid add-on on any plan — a mobile agent app with click-to-call, campaigns and missed-call follow-up, recorded, transcribed and coached like inbound. Add it at checkout or anytime from billing. It's billed on usage: £9/mo per agent seat plus £0.08/min of outbound talk time.
What counts toward my allowance?
Recorded call minutes and captured form/chat leads. Go over and it’s metered automatically — extra minutes at £0.08/min, extra leads billed per lead — so tracking never stops mid-month.
How does annual billing work?
Pay for ten months, get twelve — two months free. Toggle any plan above to see the annual figure. Metered usage is still billed as you go.
Can I white-label it?
The white-label dashboard is included on Agency, and available as a £39/mo add-on on any lower plan. For reselling under your own brand, see the reseller base above.
Can I see it before committing?
Yes — 14 days with one client site and the full inbound suite, so you can attribute real calls before you commit.
Know where every lead comes from.
Start attributing calls, forms and chats in minutes. Book a 20-minute demo and see it on your own traffic.
Book a demo →