Loop / Reporting & ROI
The report that answers “where are my leads coming from?”
Add your ad spend and Loop turns captured leads into value, ROAS and cost-per-lead for every channel — then builds the client-ready report from the same data.
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Attributed value · last 30 days (example)
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Qualified leads captured
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Best channel ROAS
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Lowest cost per qualified lead
Value by channel
See where the revenue actually comes from.
Qualified-lead value, totalled per source. The channel quietly producing your best phone enquiries finally shows up next to the one winning the clicks.
- Value from qualified leads only
- Calls, forms and chats combined
- Filterable by source, campaign, keyword and landing page
Attributed value by source7d30d90d
ROI by channel
Spend in, ROAS out.
Enter monthly spend per source and Loop prorates it across the period you're viewing — unlocking ROAS and cost-per-lead for every channel that carries a cost.
Source breakdown7d30d90d
| Source | Leads | Qual | Value | Spend | ROAS |
|---|---|---|---|---|---|
| google_ads | 64 | 41 | £38,200 | £6,100 | 6.3× |
| facebook_ads | 39 | 18 | £12,400 | £3,200 | 3.9× |
| organic | 52 | 33 | £29,800 | — | — |
| gbp | 27 | 21 | £17,600 | — | — |
| referral | 11 | 7 | £6,200 | — | — |
Client reports build themselves
An attributed report assembles from captured leads — value, top keywords, lead quality — ready to send under your name.
Make every channel prove itself.
Value, ROAS and cost-per-lead from real captured leads. A 20-minute demo, on your own traffic.
Book a demo →